Post by account_disabled on Dec 27, 2023 4:02:28 GMT
A strange to you now, because how are you supposed to tell a story in a Facebook ad? The most important thing is the narrative structure : Plot Structure Download Depending on the concept, very subtly. You don't have to rely exclusively on texts; you could also use videos, for example. The story speaks to the customer on a subconscious level. With video or pictures you can convey information and feelings that cannot be conveyed with the written word. You have to stir the emotions of your audience. On Facebook you could.
Consecutive advertisements ”. In the example below we see philippines photo editor three ads that belong together and tell a story. This is where the story flows into your sales funnel. You can link the story to the different phases of the customer journey : Buyers Journey You can arouse the user's interest by adapting the advertising sequence to different phases of the customer journey. In this way, the user can identify with the ad. You can add a personal touch to your ads by sharing your brand story. The best way to do this is to create different target groups, one for each phase of the customer journey.
Run consecutive ads. You should then create multiple ads per ad group for each of these target groups to slowly move them through the sales funnel. pasted image . Target customers Although Facebook ads don't contain a lot of text, they still have to be convincing and if you send the user to a landing page, it must also contain convincing advertising copy. You have to address the user personally, so to speak, have a one-on-one conversation with each potential customer. Here's a good example from Spotify : This ad speaks to me personally. It feels like a real, normal conversation. Naturalness is the key to success here. Feel free to use short sentences or start your sentences with a connective word. Colloquial language or slang are also completely fine.
Consecutive advertisements ”. In the example below we see philippines photo editor three ads that belong together and tell a story. This is where the story flows into your sales funnel. You can link the story to the different phases of the customer journey : Buyers Journey You can arouse the user's interest by adapting the advertising sequence to different phases of the customer journey. In this way, the user can identify with the ad. You can add a personal touch to your ads by sharing your brand story. The best way to do this is to create different target groups, one for each phase of the customer journey.
Run consecutive ads. You should then create multiple ads per ad group for each of these target groups to slowly move them through the sales funnel. pasted image . Target customers Although Facebook ads don't contain a lot of text, they still have to be convincing and if you send the user to a landing page, it must also contain convincing advertising copy. You have to address the user personally, so to speak, have a one-on-one conversation with each potential customer. Here's a good example from Spotify : This ad speaks to me personally. It feels like a real, normal conversation. Naturalness is the key to success here. Feel free to use short sentences or start your sentences with a connective word. Colloquial language or slang are also completely fine.